
Troy Walton
Product Video Ads That Look Like TV Commercials
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Creative Director
Government Agency
May 2010 - Jun 2026 • 16 yrs 1 mo
Led creative strategy and visual communications for a government agency, overseeing the development of digital campaigns, public-facing materials, video content, branding, and community outreach initiatives. Directed projects from concept through final delivery, working with leadership, communications teams, designers, vendors, and other stakeholders to ensure creative work was professional, accurate, accessible, and aligned with agency objectives. **Key Achievements:** - Developed creative concepts and campaign messaging for public information initiatives. - Directed video, digital, social media, and print creative projects. - Translated complex government information into clear, engaging visual communication. - Established consistent brand standards across multiple communication channels. - Managed multiple projects simultaneously while meeting strict deadlines and approval requirements. - Used emerging creative technology and AI-assisted workflows to accelerate ideation, concept development, and production. - Improved the quality and consistency of public-facing creative materials while maintaining professional and government communication standards.