Asif

Advertising Manager | Dorji Bari

Jan 2023 - Aug 2025 • 2 yrs 7 mos

I worked with Dorjibari, a growing fashion and e-commerce brand, as a Facebook and Instagram Ads Specialist. In this role, I was responsible for planning and executing high-performing ad campaigns to increase brand visibility, attract the right audience, and drive consistent sales. I used data analysis and creative testing to improve campaign results and ensure maximum return on ad spend. Main Tasks: ☑ Planning and launching Facebook & Instagram ad campaigns ☑ Identifying and targeting ideal customer segments ☑ Analyzing campaign data and making performance improvements ☑ Testing different creatives and ad copies ☑ Building Custom and Lookalike Audiences ☑ Running retargeting campaigns for better conversion ☑ Optimizing campaigns based on ROAS and business goals ☑ Structuring campaigns according to the sales funnel ☑ Setting up tracking tools like Pixel, Conversion API, and GA4 Performance & Outcomes: ✔ Improved campaign efficiency through continuous optimization ✔ Increased conversion rates with strategic audience targeting and retargeting ✔ Maximized ROAS by optimizing budget allocation and campaign structure ✔ Enhanced tracking accuracy using Meta Pixel, Conversion API, and GA4 ✔ Supported overall business growth with data-driven advertising strategies By handling these tasks, I helped improve ad efficiency, increase conversion rates, and support the brand’s overall growth through strategic advertising.

E-commerce Ads Specialist | Othoimart

Feb 2021 - Jun 2023 • 2 yrs 4 mos

I worked at Othoimart as a Facebook, Instagram and Google Ads Specialist, a leading e-commerce platform, where I managed and optimized ad campaigns to boost traffic, conversions, and sales. I focused on data-driven strategies, audience targeting, and performance improvement to achieve strong ROAS and client satisfaction. Main Tasks: ☑ Facebook, Instagram & Google Ads setup and management ☑ Audience research and targeting ☑ Campaign monitoring and optimization ☑ A/B testing for performance improvement ☑ Creating Custom & Lookalike Audiences ☑ Retargeting campaign setup for more potential customers ☑ Focus on ROI & ROAS ☑ Marketing funnel-based campaign strategy ☑ Facebook Pixel, Conversion API & GA4 setup Performance & Outcomes: ✔ Increased qualified traffic through Facebook, Instagram, and Google Ads campaigns ✔ Improved campaign profitability with ongoing optimization and A/B testing ✔ Reached high-intent audiences using advanced targeting and remarketing strategies ✔ Strengthened conversion tracking with Facebook Pixel, Conversion API, and GA4 ✔ Scaled successful campaigns while maintaining strong ROI & ROAS Through these responsibilities, I consistently worked on improving campaign performance, scaling profitable ads, and ensuring long-term growth for the business.