Mr Shahid

Senior Ecommerce Performance & Strategy Lead (Feeds Manager)

Feedonomics

Dec 2021 - Present • 4 yrs 10 mos

As a Senior Enterprise Feed Manager at Feedonomics, I manage complex product feed and product data programmes for global enterprise retailers and some of the world’s largest eCommerce businesses. I work directly with senior client stakeholders across eCommerce, digital marketing, paid media and technical teams, providing strategic guidance on product feed performance, optimisation and long-term growth. My role includes: • Enterprise product feed strategy and management • Google Shopping and Performance Max feed optimisation • Multichannel feeds across Google, Meta, Microsoft, TikTok and marketplaces • Product data enrichment, categorisation and attribute optimisation • Feed rules, transformations and scalable data solutions • Custom labels and product segmentation strategies • A/B testing, experimentation and performance analysis • Building 30/60/90-day optimisation roadmaps • KPI and measurement frameworks • Feed diagnostics, data quality and troubleshooting • Multi-country and high-volume catalogue management • Strategic client consultations and ongoing performance reviews I regularly lead strategic calls with enterprise clients, helping them identify opportunities, prioritise feed improvements, develop testing strategies and turn product data into a structured roadmap for growth. I bring 15+ years of eCommerce and Digital Marketing experience, including previous experience within Google Shopping Support (EMEA), combining deep product-feed expertise with a wider commercial understanding of eCommerce performance.

Shopping Technical Product Specialist / Advertising Solutions Architect

Google

Feb 2018 - Nov 2021 • 3 yrs 9 mos

Worked within Google Professional Services supporting some of the largest retailers and ecommerce businesses across EMEA with advanced Google Shopping, Merchant Center and Local Inventory Ads solutions. Acted as a senior technical and strategic contact across Shopping and LIA, working with sales, product, engineering and technical teams to solve complex feed, integration, policy and performance challenges. Key responsibilities included: • Google Shopping and Local Inventory Ads strategy • Merchant Center and product feed architecture • Advanced feed audits, rules and optimisation • Complex data quality and policy troubleshooting • Merchant onboarding and implementation reviews • Product mix and inventory optimisation • Account restructures, migrations and feed transitions • Advanced Shopping and feed workshops • Technical guidance for specialists and account teams • Cross-functional work with Product, Engineering and Sales Key achievements included: • Launched 12 merchants onto Local Inventory Ads, generating £3m+ incremental revenue • Delivered 63% YoY search-revenue growth for a major retailer, with LIA exceeding 30% of spend and driving a 65% conversion-rate uplift • Onboarded 8 merchants across South Africa and the UAE, generating £5m+ • Helped unlock £11.5m in revenue within 14 days by identifying and activating under-utilised product inventory This role significantly deepened my expertise in enterprise product feeds, Google Shopping, Merchant Center, LIA, technical integrations and large-scale ecommerce strategy.

Head of Ecommerce

LIVOOS

Feb 2017 - Jan 2019 • 1 yr 11 mos

Led the end-to-end ecommerce and digital marketing function, covering online trading, website performance, acquisition, merchandising and customer experience. Responsibilities included: • Ecommerce strategy and online trading • SEO and content optimisation • Paid search and digital acquisition • Social media and email marketing • Website UX and conversion optimisation • Product merchandising and catalogue management • Partner and merchant onboarding • Campaign planning and performance analysis • Website management and ecommerce operations • Identifying growth opportunities across the customer journey This role gave me full commercial ownership of the ecommerce journey rather than focusing on a single marketing channel.