Bilal Afzal

Manager E-Commerce & Marketing

Solution Origins • ZZP

Dec 2018 - Present • 7 yrs 5 mos

Provided strategic leadership and direction for all e-commerce and digital marketing operations. Oversaw end-to-end management of online business, including website development, performance optimization, and user experience. Directed digital marketing strategies across multiple channels, including SEO, social media, paid advertising, and email marketing. Led product lifecycle management, including product listings, pricing strategies, inventory control, and order fulfillment processes. Ensured efficient handling of customer queries and enhanced customer experience across all digital platforms. Supervised cross-functional teams including IT, Marketing, Operations, and Customer Support to achieve business objectives. Developed and executed growth strategies to increase online sales, market share, and brand visibility. Monitored KPIs, analytics, and financial performance to drive data-driven decision-making. Managed budgets, vendor relationships, and digital tools/platforms to optimize operational efficiency. Established policies, processes, and best practices to scale e-commerce operations effectively.

IT & Operations Manager

Mareqa • Fulltime

Dec 2023 - Feb 2026 • 2 yrs 2 mos

IT Manager Key Responsibilities: Managed and maintained overall IT infrastructure, ensuring system reliability, security, and performance. Administered CRM systems, including setup, customization, user management, and data optimization. Oversaw company email systems, including configuration, troubleshooting, and security protocols. Handled hardware components, procurement, installation, maintenance, and upgrades. Managed web hosting environments, websites, and domain configurations. Maintained and monitored servers, ensuring uptime, backups, and data security. Provided technical support and resolved IT-related issues across departments. Implemented IT policies, procedures, and best practices to enhance operational efficiency. Operations Manager Key Responsibilities: Oversaw day-to-day operations and general administration of the company. Managed and supervised Admin, IT, and Accounts departments to ensure smooth workflow. Developed and implemented operational policies and procedures to improve efficiency. Coordinated cross-departmental activities to align with organizational goals. Monitored performance metrics and ensured timely execution of tasks and projects. Managed resource allocation, vendor coordination, and operational budgeting. Ensured compliance with company policies and regulatory requirements. Led team management, performance evaluation, and staff coordination.