
Emmy
CRM Solutions Architect Automation Specialist for Growing Agencies
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Werkervaring
CRM Solutions Architect & Automation Lead
Scents Spot
Jan 2021 - Present • 5 yrs 4 mos
I lead the technical architecture for high-ticket service providers, specializing in the Construction, Aesthetic Medicine, and B2B sectors. My role is to eliminate "lead leakage" by engineering robust, automated systems that turn cold inquiries into predictable revenue. Core Technical Deliverables: Architected Multi-Platform Ecosystems: Designed and deployed end-to-end CRM structures using GoHighLevel, HubSpot, and Zoho for firms managing $100k+ monthly pipelines. Workflow Engineering: Built complex, multi branch automation logic via Zapier and Make.com, reducing manual administrative hours by 60%. Database & Pipeline Optimization: Audited and restructured "dirty" databases, implementing clean lead scoring systems to prioritize high value prospects. Omnichannel Lead Capture: Integrated Google Business Profile, Facebook, and Webhooks into a unified "Speed-to-Lead" inbox, ensuring 24/7 engagement. Custom Reporting Dashboards: Developed real-time analytics to track Cost Per Acquisition (CPA) and Lead Conversion Rates (LCR). I don't just "support" a business; I provide the Sability (Systems + Stability) required for aggressive scaling. I settle the matter of disorganized data once and for all.