
Enoch Isola
Email Marketing Expert
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Portfolio
Werkervaring
Senior Klaviyo CRM Strategist
Digital Agency • Fulltime
Dec 2022 - Present • 3 yrs 5 mos
Lead strategist for 50+ Shopify Plus brands, managing a combined monthly email revenue of $2M+. In 2024, I spearheaded a massive database migration and optimization project to align clients with the 2025 "Active Profile" billing updates. By implementing "Sunset Flows" and aggressive engagement-based segmentation, I reduced client overhead costs by an average of 22% while increasing open rates by 15%. I am responsible for auditing complex CRM structures, building advanced multi-path automation flows, and ensuring 99.9% deliverability across Gmail and Yahoo’s new sender requirements. My core focus is maximizing the Lifetime Value (LTV) of every subscriber through personalized, data-driven design and psychological copywriting triggers.
Digital CRM Lead
Shopify • ZZP
Oct 2022 - Sep 2024 • 1 yr 11 mos
Acted as an external consultant for small-to-mid-sized Shopify stores. I performed over 100+ account audits, identifying "leaks" in the sales funnel where brands were losing subscribers. I focused on "Quick Win" setups for new stores, establishing the core four flows: Welcome, Abandoned Checkout, Post-Purchase, and Win-back. This period allowed me to master the technical nuances of Shopify-Klaviyo integration.
Email Marketing Specialist
GymAscend • Parttime
May 2024 - Sep 2024 • 4 mos
Worked within the CRM department to scale global email campaigns during peak seasons (Black Friday/Cyber Monday). I designed and executed complex segmentation strategies based on purchase history and workout preferences. Achievement: Built a customer loyalty flow that increased repeat purchase rates by 18% year-over-year. I was instrumental in transitioning the brand's SMS strategy, integrating it seamlessly with Klaviyo flows to create a cohesive omni-channel experience.