Emily McDonald

E-commerce Growth Strategist

Independent Home Lending • Freelance

Mar 2026 - Present • 2 mos

I work closely with e-commerce brands to develop and execute growth strategies that go beyond surface-level fixes. From store audits to full marketing systems, I help clients eliminate guesswork and build a clear path to consistent revenue. My focus is on aligning product positioning, user experience, and marketing channels to create a seamless buying journey that converts visitors into loyal customers. Clients trust me to bring structure, clarity, and measurable results whether they’re launching or scaling.

Shopify Marketing & Conversion Specialist

Shopify • Fulltime

Jan 2025 - Present • 1 yr 4 mos

I specialize in transforming underperforming Shopify stores into scalable, revenue-generating brands. My work focuses on identifying hidden conversion gaps, optimizing store structure, and implementing high-impact marketing strategies that drive consistent traffic and sales. I’ve helped clients move from low engagement and inconsistent results to predictable growth by combining data-driven decisions with proven funnels, email marketing, and paid ads strategies. My approach is simple: understand the problem deeply, build a clear strategy, and execute with precision to reduce wasted spend and maximize ROI.

Shopify Store Optimization & Ads Expert

Freelance Web Designer • Freelance

May 2021 - Present • 5 yrs

I help Shopify store owners fix what’s silently killing their sales from weak product pages to ineffective ad strategies. My work focuses on building high-converting product pages, optimizing customer journeys, and running targeted campaigns that bring in qualified buyers. Instead of chasing trends, I implement structured systems that improve performance, reduce wasted ad spend, and create long-term growth. The result: better conversions, stronger brand trust, and a more predictable income stream.