Muhammad Shaban

Senior Amazon & Ecommerce Marketplace Specialist

NexGen eCom Solutions • Fulltime

Dec 2023 - Present • 2 yrs 5 mos

As a Senior Amazon & Marketplace Specialist, I worked with multiple brands and sellers to optimize and scale their eCommerce operations across Amazon, Walmart, eBay, Shopify, and WooCommerce. My role focused on improving listing performance, catalog accuracy, and overall marketplace visibility. I handled Amazon listing SEO, keyword research, backend search terms, variation management, and bulk catalog updates using flat files. I also supported Amazon FBA and FBM operations, inventory monitoring, pricing updates, and account health compliance to ensure stable seller performance. In addition, I managed Amazon PPC campaigns including Sponsored Products, keyword targeting, bid adjustments, and search term optimization. I regularly reviewed performance data to improve campaign structure and advertising efficiency. This experience strengthened my expertise in multi-marketplace catalog management, Amazon Seller Central operations, PPC optimization, account compliance, and long-term eCommerce growth strategies.

Amazon FBA & Brand Manager | SEO & PPC Specialist

Ecom Tower • Fulltime

Nov 2023 - Jun 2024 • 7 mos

At EcomTower, I managed and scaled eCommerce brands across Amazon, eBay, Walmart, Shopify, and TikTok Shop, with a primary focus on Amazon FBA operations, listing SEO, catalog optimization, and PPC management. My responsibilities included creating and optimizing product listings using flat files and variations, managing Amazon FBA and FBM workflows, and handling catalog updates to ensure compliance and listing health. I worked extensively on Amazon SEO, keyword research, backend search terms, and listing structure to improve visibility and relevance. I also managed Amazon PPC campaigns, including Sponsored Products and keyword targeting, with a focus on campaign structure, bid optimization, and ongoing performance monitoring. In addition, I supported eBay dropshipping operations, from product sourcing to order fulfillment, while maintaining account performance standards. I collaborated with design teams to deliver A+ Content, enhanced brand storefronts, and optimized product images to improve conversion rates. This role strengthened my expertise in multi-marketplace brand management, Amazon Seller Central operations, account health monitoring, and long-term growth strategies.

Amazon SEO & PPC Specialist

MS eCom • Parttime

Jan 2021 - Apr 2021 • 3 mos

At MS eCom, I worked on Amazon Seller Central operations with a focus on Amazon SEO and PPC fundamentals. My responsibilities included creating and optimizing product listings, conducting keyword research, managing Sponsored Products campaigns, and improving listing content for better visibility and relevance. I handled day-to-day Amazon tasks such as listing optimization, backend search terms, pricing updates, inventory monitoring, and basic account performance reporting. I also supported A+ Content improvements and learned how listing structure and keywords impact Amazon search and conversions. This role helped me build a strong foundation in Amazon marketplace operations, Amazon SEO best practices, PPC campaign setup, and Seller Central workflow management. It gave me hands-on experience in maintaining listing health and supporting the growth of Amazon stores.