Edin D

Senior Content Strategist

Jellysmack • Fulltime

Apr 2022 - Present • 4 yrs 1 mo

► Content Strategy & Management • Managed a portfolio of up to 20 creator pages per month, optimizing video libraries, content schedules, and posting strategies. Over the course of my role, handled content for 88 pages, enhancing performance and engagement. • Worked closely with a team of video editors to ensure content alignment with brand guidelines and target audience preferences. ► Content Expert & Trend Analyst • Developed in-depth expertise in content trends and performance analysis within company verticals, identifying high-potential content and advising creators on improvements. • Created internal performance reports, delivering insights and strategic recommendations to enhance engagement and viewership. ► Data-Driven Strategy • Leveraged data from multiple platforms to refine content strategies, adapting posting schedules and content types to maximize creator reach and revenue. • Collaborated with growth, tech, and data teams to develop and optimize analytical tools for enhanced content performance tracking. Key Achievements: ✓ Generated over $3K monthly revenue through strategic content curation, with quarterly revenues ranging from $3K to $20K. ✓ Managed a team of 4 editors producing up to 92 videos monthly, contributing to a 20% increase in monthly performance and revenue. ✓ Maintained a 90% success rate in preventing content demonetization by adhering to platform Brand Safety rules. ✓ Written 368 monthly content requirements, including taglines, captions, and comments, driving platform engagement. ✓ Achieved a $76,000 bonus reels program on Facebook by using CapCut, on-screen text, and audio manipulation. ✓ Attained viewership of 1M-30M by optimizing posting times and days to increase content distribution and revenue. ✓ Designed a self-created content calendar for efficient management and scheduling. ✓ Collaborated with internal teams to monitor and enforce best practices for content optimization.