
Edward R
Senior ECommerce, Product and Business Operations Leader
Skills

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Werkervaring
E-Commerce Manager
Tom Auto Parts • Fulltime
Jun 2022 - Aug 2024 • 2 yrs 2 mos
• Optimized a $70K annual Google Ads investment using KPI analysis, campaign optimization, and merchandising strategies to improve customer acquisition and digital performance. • Increased click-through rate from 4.6% to 7.9% through campaign refinement, search optimization, and improved product visibility. • Directed e-commerce operations across the company website, Amazon Seller Central, and Walmart Marketplace, overseeing catalog quality, merchandising, pricing, promotions, and channel performance. • Strengthened product information, catalog quality, SEO, fitment data, and digital merchandising across online sales channels to improve customer experience and operational efficiency. • Used Google Analytics and marketplace reporting to evaluate customer behavior, AOV, impressions, conversions, abandonment, sales trends, and product performance. • Developed Year/Make/Model navigation and maintained ACES application data using VCdb tools to improve product discovery and fitment accuracy.