Eddie Selby
A Human Eye for Premium Brands
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Brand & Content Consultant — Freelance
Self Employed • Freelance
May 2026 - Present • 6 mos
I provide freelance brand and content consultancy for founders and small businesses, helping them improve positioning, social media content, creative direction and overall brand presentation. My work includes: • Brand positioning and messaging • Instagram and short-form content strategy • Creative concepts and campaign ideas • Social media audits • Content hooks, captions and storytelling • Visual direction and brand consistency • Helping founders identify what is weakening their brand and what to change I focus on practical, commercially useful advice rather than generic marketing theory, drawing on my experience building and marketing my own consumer brand.
Founder / Brand Director
Selby Orignal
Feb 2022 - Present • 4 yrs 9 mos
Founded and built Selby Original, a premium independent clothing brand, overseeing brand strategy, creative direction, content and social media growth. I lead the brand’s positioning, visual identity and short-form content across Instagram, Facebook and TikTok, developing concepts designed to stop attention and build brand recognition. My work includes: • Brand strategy and positioning • Creative direction and campaign concepts • Instagram, Facebook and TikTok content strategy • Reels and short-form video creation • UGC and creator collaboration • Copywriting and storytelling • Fashion and product marketing • Analysing content performance and developing new creative angles Recent social content has reached hundreds of thousands of views, giving me hands-on experience building attention around a real consumer brand rather than working purely from theory.