
Eleanor R
Marketing, Business Development, Content, Editing
Skills

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Werkervaring
Senior Marketing and Business Development Executive
IP Law Marketing • Fulltime
Aug 2023 - Aug 2026 • 3 yrs
• Worked with 15 partners across two practice groups to develop and implement business development plans, identify commercial priorities and drive agreed initiatives forward. • Managed business development activity across the Life Sciences & Chemistry and Trade Marks practice groups, while collaborating on cross-practice initiatives. • Monitored progress against business development plans and KPIs for both practice groups, presenting regular updates and maintaining visibility over key actions and priorities. • Coordinated webinars, in-person events and other business development activities including overseas trips and external conferences, managing stakeholders, logistics, communications and supporting materials. • Developed pitch and presentation materials for prospective clients, drawing together relevant sector experience, credentials and strategic work highlights. • Managed a content pipeline of more than 50 monthly outputs across LinkedIn, the firm’s website and other social media channels, overseeing activity from planning and editing through to publication. • Introduced and improved internal processes, including the business development activity calendar, monthly newsletter and a central record of strategic work highlights for use in pitches and legal directory submissions. • Led the budgeting process for both practice groups, developing annual budgets, securing approval for proposed investment and monitoring expenditure against budget to inform commercial planning and decision-making. • Negotiated sponsorship contracts with external stakeholders for external conference participation.
Freelance Content Writer
Media Group Hop • Freelance
Nov 2022 - Aug 2023 • 9 mos
• Researched and wrote company profiles for commercial magazines across the food and drink, retail, energy and construction sectors. • Turned detailed company and industry information into clear, engaging content tailored to specialist business audiences.