
Electro Rave
Connecting electronic music fans around the world
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CEO
Electro Rave • Fulltime
Mar 2016 - Present • 10 yrs 7 mos
Founder and CEO of Electro Rave since 2016, a Guatemalan digital media platform focused on electronic music and EDM culture. Responsible for strategic direction, content creation, digital marketing, social media management, commercial partnerships, and the promotion of festivals, artists, and events. I have led the brand’s growth and developed strategies to build a large and engaged digital community. Under my leadership, Electro Rave grew to a community of more than 2.2 million followers and reached millions of people across social media. I also generated approximately US$13,000 through Facebook content monetization. My experience includes viral content creation, digital advertising, monetization strategies, community management, commercial negotiations, and developing growth strategies for digital media brands.