Elliot

Email List Building and Lead Generation Specialist

Marketing • Freelance

Apr 2026 - Present • 1 mo

I worked with a fiction author who had consistent book traffic but no system in place to capture reader emails for long-term marketing. I started by setting up a simple lead funnel using a free reader magnet that matched the book’s theme and appealed to the target audience. I helped structure the landing page and connected it to an email platform so new readers could easily subscribe without friction. I then integrated the signup process into the author’s existing promotion channels, including Goodreads activity and direct reader interactions. To increase conversions, I focused on how the offer was presented, making sure it felt valuable and relevant rather than generic. I guided the author on how to naturally mention the free offer in conversations and outreach without sounding pushy. Over time, I monitored signup behavior and adjusted the messaging to improve the conversion rate. Within a few weeks, the author started building a consistent flow of new subscribers instead of relying only on one-time visibility. I also helped set up a basic welcome sequence to engage new subscribers and introduce them to the author’s work. The result was a growing email list that the author could use for future launches, promotions, and direct reader communication without depending entirely on external platforms.

Goodreads Ranking and List Optimization Specialist

Goodreads

Feb 2026 - Apr 2026 • 2 mos

I worked with an author whose book had already been added to several Goodreads lists but was ranking low and not getting meaningful visibility. I started by reviewing the existing lists to identify which ones had real engagement and which ones were not worth focusing on. I then refined the targeting by selecting five high-traffic, genre-relevant lists where the book had a realistic chance to compete. I repositioned the book within those lists and built a structured voting approach to improve its ranking gradually instead of forcing sudden jumps. I managed consistent engagement around the book to support ranking growth and keep activity looking natural. Over time, I tracked how the book was moving across each list and shifted focus toward the ones responding best to the campaign. Within a few weeks, the book moved into the top 20 positions on all five targeted lists, significantly improving its exposure to active readers. I also worked on maintaining those rankings by continuing light engagement so the book didn’t drop immediately after reaching those positions. As a result, the book gained more visibility, increased reader interest, and attracted more organic interactions. The campaign showed how focused list selection and steady engagement can outperform random promotion efforts.