Emma

Content & Social Media Manager

Instagram • Freelance

Mar 2026 - Present • 8 mos

Managed end-to-end social media content workflows, from initial content research and planning through content creation, scheduling, publishing, and ongoing management. Developed organized content calendars based on business goals, target audiences, promotional activities, brand messaging, and platform requirements. Coordinated the creation of social media posts, captions, promotional content, educational content, branded graphics, and other digital content while maintaining consistency across social media platforms. Ensured that content followed the client's preferred visual identity, communication style, tone of voice, and overall brand positioning. Managed content scheduling and publishing workflows to maintain consistent social media activity and reduce gaps in posting. Organized content according to campaigns, content pillars, important business dates, promotions, and audience interests. Helped businesses maintain a professional and recognizable social media presence through consistent content management and strategic planning. Assisted with social media profile management, audience-focused content planning, hashtag research, engagement-oriented content, and performance review. Used available platform insights to evaluate content performance and identify opportunities for future content development and strategy improvements. Worked closely with clients to understand their businesses, products, services, target customers, marketing objectives, and preferred brand direction, allowing each social media content plan to be customized around their specific needs.