Emilio Santos
Social Media Strategist
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Padel Zena
Fulltime • 9 mos
Social Content Strategist
Feb 2026 - Present • 3 mos
Not just videos. Not just posts. I create the full system — strategy, production, storytelling, distribution — that makes brands grow consistently on social media. Every piece of content I create has a job: stop the scroll, earn the watch, build the audience, grow the brand.
Social Content Strategist
Nov 2025 - Present • 6 mos
I don’t just edit videos — I build complete content systems designed for growth, retention and brand positioning. My work combines strategy, production and management to help brands create content with purpose. From content planning, reel strategy and hook writing, to filming, storytelling and short-form editing, every piece of content is created to connect with audiences and perform on social media. I also manage Instagram accounts through community engagement, story sequences, performance tracking and ongoing optimisation, ensuring that content is not only visually strong, but strategically aligned with the brand’s goals.