Emily B

Website Designer & Redesign Specialist

Apr 2026 - Apr 2026 • 0 mos

I worked with a life coach whose existing Wix website was poorly built, unprofessional, and completely ineffective at converting visitors into clients. The site suffered from multiple critical issues including messy layouts, inconsistent design, weak visual hierarchy, poor mobile responsiveness, and a confusing user experience. As a result, potential clients were leaving the website without taking any action, and the coach was struggling to generate leads or bookings despite having a strong service offering. I began by conducting a full audit of the existing website to identify every major problem affecting both design quality and conversion performance. After understanding the issues, I completely redesigned the website on Wix with a strong focus on professionalism, clarity, and user experience. I created a clean and modern design that better reflected the coach’s personal brand, improved the overall structure of the site, and made the user journey much smoother and more intentional. Special attention was given to building trust through better visual presentation, clear messaging, and strategically placed calls-to-action. I restructured the pages so that visitors could easily understand the coach’s services, see the value being offered, and take action without confusion. The redesigned website was fully optimized for mobile devices, loaded faster, and presented a polished, professional image that aligned with the high quality of her coaching services. After the redesign was completed and launched, the website began performing significantly better. The improved design and user experience helped increase engagement, build stronger trust with visitors, and ultimately led to more clients booking her services. This project demonstrated how a well-designed and strategically structured website can transform a struggling online presence into a powerful client-generating tool.

Senior Website Designer & Redesign Specialist Independent Freelance

Jan 2024 - Jan 2024 • 0 mos

As a Senior Website Designer and Redesign Specialist, I specialized in transforming outdated, underperforming, and technically flawed websites into modern, high-converting digital experiences. Many of the clients I worked with came to me with websites that were plagued by critical issues such as broken layouts, slow loading speeds, poor mobile responsiveness, inconsistent design systems, and a complete lack of user experience strategy. These problems were not only damaging their brand image but also causing significant drops in engagement, trust, and conversions. My process always began with a comprehensive website audit. I carefully analyzed the existing design structure, identified technical bugs, evaluated user flow problems, and assessed performance bottlenecks. After gathering insights, I created detailed redesign strategies that focused on modern visual hierarchy, improved navigation, stronger calls-to-action, and cleaner overall aesthetics. Using Figma, I developed high-fidelity design systems and interactive prototypes that clearly communicated the new direction before any development began. Once the design direction was approved, I rebuilt the websites from the ground up, ensuring they were fully responsive, fast-loading, and free of the previous technical issues. I paid close attention to mobile-first design principles, accessibility standards, and conversion-focused layouts. Beyond just fixing bugs, I improved the overall user journey so that visitors could easily understand the brand, navigate the site smoothly, and take meaningful actions. Every project was delivered with a strong emphasis on quality, consistency, and long-term scalability. Through these redesign projects, I helped clients regain credibility, improve user engagement, and create websites that truly supported their business goals.