Eminen O

SISTER JANE - [ SHOPIFY STORE REDESIGN + SEO ]

SISTER JANE • Freelance

Feb 2026 - Present • 3 mos

Project Aim Build a sophisticated Shopify store for Sister Jane a London-based vintage-inspired womenswear and menswear fashion brand that showcased their signature DREAM collection, supported their sustainable Pre-loved marketplace, and implemented strategic Shopify SEO to drive international organic traffic across UK, Europe, and Japan markets. Problem to Solve Sister Jane needed custom Shopify development to support a complex business model that included new collections, a pre-loved resale platform (Carousel), an exclusive online-only range, physical retail locations (Sister Jane Townhouse), and a repair studio. The challenge was building a Shopify store with clean, editorial design that reflected their vintage aesthetic while maintaining fast performance, mobile optimization, multi-currency support, and seamless navigation across womenswear categories like dresses, tops, jackets, and the premium DREAM line. The existing ecommerce setup lacked proper Shopify SEO structure needed to rank for competitive fashion keywords like "vintage-inspired dresses UK," "sustainable fashion London," and "jacquard midi dress." Stronger Brand & SEO Performance The custom Shopify theme featured editorial-style photography, collection storytelling, sustainability messaging, and comprehensive Shopify SEO optimization across product pages, collection pages, meta tags, schema markup, and URL architecture—positioning Sister Jane to rank for high-intent fashion search terms while maintaining their distinctive vintage-modern aesthetic. Scalable Shopify Platform With optimized Shopify development, Sister Jane now has an ecommerce foundation supporting seasonal launches, resale integration, international expansion, and long-term brand growth.

HAIRRAIZOZ - [ SHOPIFY STORE REDESIGN + CRO + EMAIL AUTOMATION & MARKETING

Klara Beauty • Freelance

Sep 2025 - Present • 8 mos

Project Aim Execute complete Shopify redesign, SEO optimization, and CRO strategy for Hairraisorz a luxury hair extensions retailer selling clip-ins, wefts, closures, frontals, and wigs implementing a comprehensive Black Friday marketing campaign that generated $15,000 in single day revenue through strategic promotional planning, email automation, urgency tactics, and conversion optimization. Problem to Solve Hairraisorz had an underperforming Shopify store with poor search visibility, confusing navigation across 100+ SKUs (Cambodian, Burmese, Indian textures), weak product differentiation, slow site speed, and no strategic approach to capitalize on Black Friday traffic. The challenge was redesigning the Shopify store, implementing comprehensive on-page SEO (title tags, meta descriptions, image alt text, URL structure, schema markup), aggressive CRO tactics, and launching a high-converting Black Friday campaign with countdown timers, bundle deals, email sequences, and abandoned cart recovery to maximize revenue during peak shopping season. Measurable Results The Shopify redesign, SEO, and Black Friday strategy delivered $15,000 in single-day revenue. Strategic improvements: restructured collection pages by hair texture and type, optimized product pages with keyword-rich content, implemented trust badges and customer testimonials, mobile-responsive design, Black Friday landing page with limited-time bundle offers, email campaign automation, exit-intent popups, and streamlined checkout with multiple payment options. Scalable Ecommerce Platform With proven SEO and CRO strategies embedded, Hairraisorz has a high-converting Shopify foundation for sustained growth and future seasonal campaigns.

KENNYFLOWERS - [ SHOPIFY STORE DEVELOPMENT & SEO ]

KENNY FLOWERS • Freelance

Jun 2025 - Present • 11 mos

Project Aim Build a high-converting Shopify store for Kenny Flowers a premium resort wear and swimwear brand featured in Forbes, Vogue, and Esquire—that showcased their destination-inspired collections, streamlined the shopping experience across men's, women's, and kids' categories, and implemented comprehensive Shopify SEO to drive organic traffic and maximize online sales. Problem to Solve Kenny Flowers needed a custom Shopify development solution that could handle a complex product catalog spanning Hawaiian shirts, swim trunks, resort dresses, matching couples outfits, golf polos, and destination collections like Greece, Margaritaville, Amalfi, and Nantucket. The challenge was building a Shopify store that felt luxurious and aspirational while maintaining fast page load speeds, intuitive navigation, mobile-responsive design, and a seamless checkout process. The existing ecommerce setup lacked the structure and Shopify SEO optimization needed to rank for competitive keywords like "resort wear," "matching couples swimwear," "men's Hawaiian shirts," and "vacation outfits," leaving significant revenue on the table from search traffic. Stronger Brand & SEO Performance The custom Shopify theme design integrated lifestyle photography, collection-specific landing pages, press features from Forbes and Vogue, and strategic Shopify SEO optimization across product pages, collection pages, meta descriptions, alt text, and URL structures—positioning Kenny Flowers to rank for high-intent search terms while maintaining their premium brand aesthetic. Scalable Shopify Store With a fully optimized Shopify development foundation, Kenny Flowers now has an ecommerce platform built for growth, seasonal launches, and influencer collaborations.