
Olivia
Meta Ads' Google Ads Expert' Ecommerce Tracking Specialist
Skills

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Werkervaring
Paid Advertising & Tracking Specialist
Self Employed
Jul 2023 - Present • 3 yrs 3 mos
I work independently with businesses that need help with Google and Meta advertising, ecommerce tracking and campaign performance. I manage Facebook and Instagram Ads, Google Ads and Performance Max campaigns, while also troubleshooting Meta Business Suite issues that can affect advertising accounts and business assets. My work includes checking campaign settings, audiences, budgets, conversion data and tracking setups to find where results are being lost. I use Google Analytics 4, Google Tag Manager, Meta Business Suite, Meta Ads Manager and Shopify to review tracking and make sure important ecommerce actions are recorded correctly. I also help clients improve campaign performance through better targeting, keyword research, conversion tracking and ongoing optimisation. My focus is always on finding the actual problem and giving clients a clear, practical solution.