Emmanuel

Retention & Newsletter Specialist | EcoPulse Media Group

ecologhouse.ie • Freelance

Dec 2025 - Present • 5 mos

At EcoPulse Media, my focus shifted toward the burgeoning "Newsletter Economy," where I mastered the art of subscriber retention and engagement using platforms like beehiiv and Substack. I worked closely with content creators and organic brands to build newsletters that functioned as standalone products. My primary objective was to move beyond the "batch-and-blast" mentality and create an editorial experience that subscribers looked forward to opening every week. I was responsible for the technical migration of over 100k subscribers across various platforms, ensuring zero downtime and maintaining list hygiene throughout the process. I designed custom, responsive templates that prioritized readability and star-rating systems to gather immediate feedback from the audience. A major part of my success here involved the implementation of "Recommendation Engines" and referral programs that incentivized organic growth, resulting in a 15% increase in the active subscriber base within the first six months. My work also involved a heavy emphasis on "Social Proof Marketing." I integrated customer testimonials, user-generated content, and star reviews into the email designs to build community trust—a technique that proved vital for the wellness and supplement brands I managed. I handled the backend analytics, tracking "click-to-open" rates (CTOR) and "churn rates" to pivot content strategies in real-time. By treating the newsletter as a conversation rather than a billboard, I helped clients achieve industry-leading engagement rates that far surpassed standard retail benchmarks.

Senior Email Marketing Strategist | GrowthFlow Digital Agency

Digital Impact Solutions • Freelance

Nov 2025 - Present • 6 mos

As the Lead Strategist at GrowthFlow, I was responsible for the end-to-end lifecycle marketing for a diverse portfolio of 40+ e-commerce clients, primarily in the health, wellness, and luxury beverage sectors. My role was centered on bridging the gap between high-level brand aesthetics and data-driven performance. I specialized in building complex "revenue-on-autopilot" systems within Klaviyo, ensuring that every touchpoint in the customer journey was optimized for conversion. My daily operations included auditing existing accounts to identify "leaks" in the sales funnel, such as underperforming abandoned cart flows or low-engagement welcome sequences. I led the transition for several high-ticket brands from basic newsletters to advanced, segmented automation. By implementing behavioral triggers based on purchase history and website browsing activity, I consistently helped clients achieve a 30% or higher "Email-Attributed Revenue" share. Beyond the technical setup, I managed the creative direction for monthly campaigns, ensuring that visual storytelling—much like the editorial style seen in premium newsletters—remained consistent across all platforms. I utilized A/B testing protocols for subject lines, send times, and CTA placements to refine performance over time. This role required a deep understanding of deliverability math and sender reputation management, ensuring that our high-design emails actually reached the primary inbox rather than the promotions tab. I successfully managed monthly ad spends and email budgets, delivering comprehensive reporting that translated "open rates" into actual dollar amounts for stakeholders

Email Automation & Technical Lead | Apex E-com Solutions

ApexDesk • Freelance

Nov 2025 - Mar 2026 • 4 mos

In this technically demanding role, I served as the primary architect for email backend systems and CRM integrations. Leveraging a systematic, engineering-led approach, I focused on the infrastructure that makes email marketing successful: SPF/DKIM/DMARC authentication, API integrations, and advanced liquid coding within templates for hyper-personalization. I was the "fixer" for clients experiencing severe deliverability issues or those needing to sync complex Shopify data with their email service providers. I developed and maintained a library of custom-coded, mobile-first HTML templates that were rigorously tested across 50+ email clients (Gmail, Outlook, Apple Mail, etc.) to ensure visual perfection. My specialty was "Conditional Logic" design—creating a single email template that dynamically changed its content based on the recipient's location, gender, or past behaviour. This level of technical precision allowed our clients to send 1:1 personalized messages at a scale of millions. I also spearheaded "List Re-engagement" campaigns, using win-back sequences and sunset policies to prune inactive users and significantly boost the overall health of the sender domain. I collaborated with the web development team to optimize lead-capture forms and pop-ups, ensuring that the "top of the funnel" was as efficient as the backend automation. My approach was always grounded in the "Logic of the Flow"—mapping out every possible customer path to ensure that no lead was left un-nurtured. This role solidified my ability to combine the cold logic of technical systems with the warm appeal of high-end visual design.