
Eze Emmanuel
I help Shopify store owners increase traffic, sales and conversions
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Shopify Marketing Specialist
Shopify • Freelance
Jan 2024 - Present • 2 yrs 9 mos
Develop and execute Shopify marketing strategies focused on traffic, conversions, customer acquisition, and revenue growth. Optimize Shopify stores for search visibility, product discovery, and improved conversion rates. Conduct keyword research and implement SEO strategies for product pages, collections, and store content. Create and optimize product titles, descriptions, meta information, and promotional content. Develop marketing campaigns across Google, Facebook, Instagram, email, and social media. Analyze store performance, customer behavior, traffic sources, and conversion data. Identify sales bottlenecks and recommend strategies to improve the customer journey. Support new Shopify stores with launch marketing and customer acquisition strategies. Develop retention strategies designed to increase repeat purchases and customer lifetime value. Research competitors, market trends, products, audiences, and promotional opportunities. Continuously test marketing strategies and optimize campaigns based on performance data. Key Achievements: * Developed and scaled multiple Shopify stores to *6-figure annual revenue*. * Increased conversion rates from *1.5% to over 4%*through UX/UI and funnel optimization. * Generated **3x–6x return on ad spend (ROAS)** through targeted paid advertising campaigns. * Successfully migrated businesses from other platforms to Shopify with zero downtime and improved performance. Core Skills: Shopify Development | Liquid | Theme Customization | E-commerce SEO | Conversion Rate Optimization | Paid Advertising | Email Marketing | Funnel Building | Analytics & Reporting | UX/UI Optimization