
Emmanuelle
social Media Manager and Marketing
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Werkervaring
Social Media & Content Marketing Specialist (Luxury Fashion)
Fashion Nova
Sep 2022 - Aug 2023 • 11 mos
Managed daily social media content for Fashion Nova's Instagram and TikTok channels, creating and scheduling 50+ posts per week that aligned with seasonal campaigns and new arrivals. Produced 30+ short-form video assets (Reels, TikToks, haul videos) showcasing clothing collections, generating over 1M+ organic views and 50K+ likes. Collaborated with the brand's influencer marketing team to coordinate posts with 15+ micro-influencers, ensuring timely delivery and brand guideline compliance. Engaged with followers through comments and DMs, increasing community response rate by 40% and boosting positive brand sentiment. Analyzed weekly performance metrics (reach, engagement, conversion) using Instagram Insights and TikTok Analytics, providing actionable reports to the social media manager. Repurposed user-generated content (UGC) into carousels and stories, driving a 25% increase in profile visits and a 15% lift in click-throughs to product pages.