Faisal

Meta Ads Manager — Lead Generation & Paid Social

Fiverr • Freelance

Jan 2023 - Present • 3 yrs 7 mos

Certified Facebook and Instagram ads professional managing paid social campaigns for businesses that need measurable growth, not vanity metrics. 50+ completed projects to date. My work splits across two client types. For ecommerce and online brands, I build full funnel Meta campaigns aimed at sales, covering prospecting, retargeting, and lookalike expansion, with creative and copy tested continuously so the winning ads get the budget. For local service businesses, the goal is booked appointments rather than clicks. I set up lead generation campaigns using instant forms and click to call, write qualifying questions into the flow so the sales team is not wasting time on unqualified inquiries, and structure follow up so leads get contacted while they are still interested. What I handle on every account: 1- Facebook and Instagram ads setup and full campaign management 2- Meta Pixel implementation and accurate conversion tracking 3- Retargeting and lookalike audience building and optimization 4- Ad copywriting and creative direction 5- Ongoing performance improvement through structured testing 6- Clear reporting on cost per result, ROAS, and lead quality I work directly with business owners and explain performance in plain language with a clear next step, so you always know what the account is doing and why.