Kamrul Asad

DIGITAL MARKETING MANAGER (KSA)

Abdullah Al Ayan Co. Ltd • Fulltime

Mar 2026 - Present • 5 mos

Lead the development and execution of comprehensive digital marketing strategies, resulting in a 30% increase in online sales within the first year. Manage and optimize PPC campaigns, achieving a 25% reduction in cost per click (CPC) while increasing click-through rates (CTR). Digital Marketing Responsibility: SEO & SEM – On-page, off-page, and technical SEO, Google Ads, Bing Ads Content Marketing – Blogging, copywriting, content strategy, storytelling Social Media Marketing – Facebook, Instagram, LinkedIn, Twitter, TikTok ads Email Marketing – Campaign management, automation, A/B testing Paid Advertising (PPC) – Google Ads, Facebook Ads, LinkedIn Ads, retargeting Data Analytics & Reporting – Google Analytics, Google Tag Manager, GA4, UTM tracking Marketing Automation – HubSpot, Mailchimp, ActiveCampaign Conversion Rate Optimization (CRO) – Landing pages, A/B testing, heatmaps E-commerce Marketing – Shopify, WooCommerce, Amazon advertising Affiliate & Influencer Marketing – Partner collaborations, referral strategies Web Development Basics – WordPress, HTML, CSS, UX/UI principles CRM & Customer Journey Mapping – Salesforce, Zoho, HubSpot Video Marketing – YouTube SEO, video ads, editing basics

SENIOR DIGITAL MARKETING SPECIALIST | SOFTWARE SUPPORT ENGINEER

BDSOFTFAIR & FAIRSHOPI • Fulltime

Mar 2021 - May 2025 • 4 yrs 2 mos

Senior Digital Marketing Specialist | Software Support Engineer • Delivered Level 1 and Level 2 software support to clients via email, ticketing systems, and live calls. • Trained over 100+ new software clients during onboarding on SaaS platforms for retail, inventory, and POS systems. • Collected and documented user issues, system bugs, and coordinated with developers to resolve them efficiently. • Built knowledge base articles and recorded screen-share tutorial videos for common issues. • Maintained a 96% client satisfaction rating based on follow-up surveys. • Led end-to-end planning and execution of SEO, Google Ads, Facebook campaigns, and conversion funnel strategy. • Boosted monthly online sales by 30% by redesigning paid campaign structure and optimizing conversion journeys. • Oversaw content creation, landing page development, and user tracking implementation for campaigns. • Designed A/B tests to optimize ad performance, CTAs, and landing page UX. • Provided marketing support for software sales, including feature highlight videos and client testimonials.