Enoch Adesina

Email Marketing Analyst and Performance Optimizer

Metricly Digita • Freelance

May 2024 - Present • 2 yrs

Job History and Achievement: Provided data-driven email marketing analysis and performance optimization services for ecommerce brands using Klaviyo. Conducted deep audits of existing flow structures, campaign strategies, segmentation logic, and deliverability health to identify revenue gaps and optimization opportunities. Built custom reporting dashboards tracking open rate, click-through rate, revenue per email, flow-attributed revenue, campaign revenue, and list growth rate. Identified underperforming flows and campaigns, then restructured subject lines, send timing, copy, and audience filters to improve results. Used Klaviyo predictive analytics features including predicted lifetime value and churn risk to build smarter segmentation and flow branching logic. Delivered actionable monthly optimization reports to clients, translating data into clear strategic decisions that improved email channel performance over time.

Email List Growth and Sign-Up Form Specialist

Formrise Solutions • Freelance

Apr 2024 - Present • 2 yrs 1 mo

Job History and Achievement: Designed and optimized Klaviyo sign-up forms and pop-up strategies to grow email and SMS subscriber lists for ecommerce brands. Built multi-step pop-ups, embedded forms, and landing page opt-ins targeting 8 to 15 percent conversion rates on site traffic, aligned with best-practice benchmarks established by leading email marketing practitioners. Developed compelling lead magnets, offers, and opt-in incentives that attracted high-quality subscribers with genuine purchase intent. Ran A/B tests on form copy, design, timing, and trigger logic to continuously improve opt-in rates. Designed all sign-up forms in Figma before implementing them in Klaviyo, ensuring visual alignment with each brand's identity. Segmented new subscribers at the point of capture based on their entry source and interest to ensure they entered the most relevant welcome flow immediately.

Inbound Email Marketing Consultant

Growthbound Agency • Freelance

Jan 2024 - Present • 2 yrs 4 mos

Job History and Achievement: Applied HubSpot-certified inbound marketing methodology to help ecommerce and service-based businesses build email marketing systems rooted in attracting, engaging, and delighting customers. Developed content-led email strategies that nurtured cold subscribers into active buyers through educational sequences, value-driven campaigns, and personalized automation. Built audience segmentation frameworks using behavioral data, lifecycle stage, and engagement scoring to deliver targeted communication to the right subscriber at the right stage. Designed email workflows aligned with the buyer journey, from awareness through consideration to purchase and post-purchase retention. Integrated email marketing efforts with social media and organic content channels for a cohesive inbound funnel. Measured and reported on key email performance metrics including subscriber growth rate, open rate, click rate, conversion rate, and revenue attributed to email monthly.