
Olawale
Creative Content Specialist
Skills

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Portfolio
Werkervaring
Brand & Social Media Manager
Genius • Freelance
Mar 2024 - Dec 2025 • 1 yr 9 mos
• Grew the brand from under 5,000 to 86,000+ Instagram followers through strategic content direction and consistent publishing • Generated 86.8M+ YouTube views and 667K+ watch hours within 12 months through highperforming video content • Delivered 500K+ average monthly Instagram views, including 29M+ views within a 2-month period. • Reached 1.5M+ accounts monthly, with 97–99% of views coming from non-followers, driving continuous audience expansion • Built a content system focused on storytelling, strong hooks, and share-driven formats to increase engagement, saves, and audience retention
Content Writer
RNN • Parttime
Jan 2021 - Mar 2024 • 3 yrs 2 mos
• Researched and wrote an average of 10 long-form articles per month across politics, history, and current affairs, maintaining a 70% editorial accuracy/approval rate • Generated an average of 500K+ views, 1M+ impressions, and 200K+ clicks monthly through individually authored content • Optimized articles for search intent and keyword targeting, achieving #1 Google ranking for multiple short and long-tail keywords • Led a 6-person writing team as editor, providing content direction, managing the editorial calendar, and optimizing team output to drive traffic growth • Directed the growth and digital positioning of RNN TV, scaling its YouTube channel from 10K to 156K+ subscribers within 2 years