ERIC GIDEON

Social Media Manager | Digital Marketing Expert

Coca-Cola • Freelance

Jun 2022 - Present • 3 yrs 11 mos

As a Social Media Manager with 3+ years of experience, I’ve helped top companies elevate their online presence, increase engagement, and build lasting relationships with audiences. Key Achievements: Hootsuite Social Media Marketing Certification: Skilled in social media strategy, content scheduling, engagement tactics, and analytics using Hootsuite. Content Strategy Development: Developed strategies for e-commerce, healthcare, real estate, and food & beverage industries, significantly increasing brand awareness and engagement. Social Media Campaign Management: Managed Facebook, Instagram, and TikTok ad campaigns, achieving a 25% increase in ad performance through A/B testing and optimization. Top Clients: Coca-Cola: Led campaigns for new product launches, increasing engagement by 30% and product awareness by 15%. Managed influencer partnerships and crafted a global content calendar. XYZ Digital Agency: Increased brand visibility for Fortune 500 clients, boosting engagement by 30%. ABC E-commerce Store: Raised social media following by 50% and sales by 20% in 6 months through organic content and paid ads. HealthFirst Clinic: Improved appointment bookings by 15% in 3 months via Facebook ads and testimonials. Luxury Real Estate Firm: Created viral content for Instagram and TikTok, increasing property inquiries by 40%. Responsibilities: Managed client accounts across Instagram, Facebook, Twitter, LinkedIn, and TikTok. Produced engaging posts, stories, videos, and graphics using Canva and Adobe Spark. Used Hootsuite, Google Analytics, and platform insights to track performance and refine strategies, boosting followers and engagement by 25%. Provided regular client updates with strategic recommendations to ensure satisfaction. Skills: Social Media Strategy, Content Creation, Paid Ads, Social Media Analytics, Influencer Marketing, Community Management. Industry: Social Media, Digital Marketing, Content Marketing, E-commerce