Eric Faust

Meta Ads Campaign Manager

Kwork • Freelance

May 2022 - Present • 4 yrs 2 mos

Worked closely with business owners, ecommerce brands, and startups to build and manage Facebook and Instagram advertising campaigns that focused on real business growth. My role involved helping clients increase sales, generate quality leads, improve brand visibility, and reach the right audience through well structured Meta Ads strategies. I handled the full campaign process from audience research and campaign setup to pixel integration, ad creative testing, retargeting, and daily optimization. Every campaign was tailored to the client’s goals, budget, and target market to ensure better performance and more efficient ad spending. One of my biggest strengths was analyzing campaign data and making strategic adjustments that improved results over time. I regularly tested creatives, optimized placements, refined audience targeting, and scaled high performing ads to improve click through rates, reduce cost per result, and increase conversions. Beyond campaign management, I focused heavily on communication and transparency with clients. I provided clear performance updates, shared insights in a simple way, and worked collaboratively to help businesses make smarter marketing decisions. Through consistent optimization and data driven strategies, I helped clients achieve stronger engagement, profitable growth, and better overall advertising performance across Meta platforms.

Senior Meta Ads & Social Media Marketing Specialist

Upwork • Freelance

Oct 2022 - Apr 2026 • 3 yrs 6 mos

Worked as a Meta Ads specialist helping ecommerce brands, startups, and local businesses grow through high converting Facebook and Instagram advertising campaigns. Managed complete advertising strategies focused on lead generation, sales growth, brand awareness, retargeting, and customer acquisition across multiple industries. Handled every stage of the advertising process including campaign setup, audience research, pixel integration, conversion tracking, creative testing, budget optimization, and performance scaling. Developed customized advertising solutions tailored to each client’s business goals, target audience, and marketing objectives to improve campaign efficiency and maximize return on ad spend. Successfully managed multiple campaigns that generated strong engagement, profitable website purchases, and high quality leads while maintaining low advertising costs. Specialized in audience segmentation, lookalike audiences, remarketing campaigns, broad targeting strategies, and conversion focused sales funnels designed to improve customer acquisition and overall campaign performance. Achieved measurable results by continuously analyzing campaign analytics, testing creatives, optimizing placements, and scaling top performing ads based on real time data. Built a strong reputation for delivering reliable communication, strategic marketing solutions, and consistent advertising performance that helped clients increase visibility, grow revenue, and scale their businesses successfully.

Social Media Ads Manager

Social Media Calendar • Freelance

May 2022 - May 2023 • 1 yr

Handled social media advertising campaigns focused on Facebook, Instagram, TikTok Ads, and Google Ads for startups and online stores. Created video ad strategies, UGC ad concepts, and marketing campaigns designed to increase traffic, leads, and conversions. Faced challenges with ad fatigue, high CPC, and limited budgets on some projects. Solved these issues by testing multiple ad creatives, improving audience segmentation, scaling winning ads gradually, and optimizing campaign structure for better performance. Worked closely with brands to improve ad consistency, customer engagement, and long-term growth across different platforms.