
Eri K
Market Intelligence for Local Business Growth
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Head of Marketing
CompanyWall Business • Fulltime
Jan 2000 - Mar 2004 • 4 yrs 2 mos
Led marketing activities for a pharmaceutical company, combining market analysis, commercial planning, product positioning, and competitive awareness to support business growth and informed decision-making. Responsibilities included analyzing market trends and customer needs, monitoring competitors, identifying opportunities, supporting product and pricing decisions, and contributing to the planning and execution of marketing initiatives. Worked closely with management and commercial teams to evaluate performance, establish priorities, and adapt activities based on market conditions. This role strengthened my ability to look beyond individual marketing activities and assess the broader business picture—understanding customers, competitors, market positioning, performance gaps, and opportunities for improvement. It also developed a practical, evidence-based approach to analysis, prioritization, and strategic decision-making.