
Esther
Email Marketing
Skills

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Werkervaring
Klaviyo Email Marketing Specialist
Self Employed • Freelance
Oct 2025 - Present • 9 mos
I planned and executed email marketing strategies for eCommerce brands using Klaviyo. Designed responsive email campaigns, newsletters, and automated flows, including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, and Customer Thank You sequences. Built audience segments, optimized email deliverability, conducted A/B testing, and monitored campaign performance to improve open rates, click-through rates, conversions, and customer retention. Collaborated with store owners to create personalized customer journeys that increased engagement and revenue while maintaining consistent brand messaging.