ESTHER WHYSE

GuildNest — Social Media Manager

Guildnest • Freelance

Aug 2026 - Present • 1 mo

Gaming & Community Platform | Freelance Project Managed social media content and strategy for GuildNest, a gaming/community platform. Developed a structured content calendar focused on community engagement, gaming discussions, platform features, and brand awareness. Created content concepts featuring the brand mascot, Nesti, including educational posts, carousels, community questions, and promotional content. Developed posts around key gaming/community topics such as raid sign-ups, DKP, community management, and player engagement. Helped establish a consistent visual and communication style across the brand's social media presence. Focused on creating content that encouraged gamers to interact with the brand rather than relying solely on promotional messaging. Worked closely with the client to refine content based on feedback and maintain alignment with the platform's positioning.

L’Coiff : Social Media & Content Management

Salon L'coiff la Verpilliere • Freelance

Jul 2026 - Present • 2 mos

Beauty/Hair Brand Supported social media content planning and management for L’Coiff. Developed content ideas designed to showcase the brand, services, products, and overall identity in an engaging way. Created and organized social media content calendars to maintain consistency in posting. Developed captions and promotional messaging aligned with the brand's tone and target audience. Researched relevant beauty and hair-content trends to identify opportunities for audience engagement. Helped strengthen the brand's online presence through consistent, audience-focused content. Collaborated with the client to incorporate feedback and improve the direction of the content.

Social Media Marketing & YouTube Growth Specialist

SpinCity Sounds • Freelance

Jul 2026 - Present • 2 mos

1.Developed a unique visual identity for the SpinoFury gaming brand, including cinematic logo concepts and YouTube branding assets. 2.Conducted a comprehensive YouTube channel audit, identifying growth opportunities for content, branding, and audience retention. 3.Created a custom channel optimization strategy focused on improving discoverability, viewer engagement, and long-term growth. 4.Designed high-quality thumbnails, banners, and branding materials to strengthen the channel's professional image. 5.Advised on content positioning and channel optimization to help increase visibility and subscriber growth.