Ethan

Spotify Marketing Specialist and Growth Strategist

Spotify • ZZP

Dec 2023 - Present • 2 yrs 7 mos

As a Spotify Marketing Specialist, I help independent artists, labels, and content creators grow their presence through data-driven promotion strategies focused on real audience engagement. I specialize in increasing Spotify streams, followers, and monthly listeners using a combination of paid advertising and organic growth techniques. My approach prioritizes long-term results by improving key metrics such as listener retention, saves, and algorithm performance. I have successfully managed multiple campaigns across various music genres, using platforms like Meta Ads and Google Ads to target the right audience based on location, interests, and listening behavior. Key achievements include: • Scaling new artist profiles from low visibility to thousands of monthly listeners • Running high-converting ad campaigns with precise audience targeting • Improving playlist reach and discoverability through strategic positioning • Helping artists build loyal fanbases with consistent engagement I continuously test and optimize strategies to stay aligned with Spotify’s algorithm and ensure safe, effective promotion without risking account integrity.