I will create a strategic PR pitch and media outreach plan

I will provide Phase One international earned media outreach for the University of South Africa, designed to elevate UNISAs global visibility, academic leadership, and powerful role in expanding access to education.

This campaign will focus on building a strong Forbes-facing editorial pathway and positioning UNISA as a meaningful voice in the global conversation around distance learning, opportunity, innovation, and education access.

Milestone 1 covers the core strategy and launch work, including materials review, campaign positioning, development of a compelling editorial angle, Forbes pitch direction, pathway evaluation, pitch preparation, and initial earned media outreach/follow-up. This milestone represents 75% of the project fee.

Milestone 2 covers final follow-up, campaign summary, response status, and recommendations for any approved next-step or add-on phases. This milestone represents the final 25%.

Please note: earned media coverage is not guaranteed. Placements depend on journalist interest, editorial fit, timing, news value, and media availability.