GAds Pro Milon

Senior Google Ads and Paid Marketing Expert ( Certified by Google )

Roofing, • Freelance

Feb 2025 - Present • 1 yr 5 mos

Responsible for end-to-end management, strategy development, and performance optimization of Google Ads campaigns for international clients, with a specialized focus on local service businesses. • Competitor & Market Intelligence: Conducted deep-dive industry research, competitive benchmarking, and keyword intent analysis to identify high-converting, low-competition opportunities and map out bulletproof campaign foundations. • Advanced Strategy Development: Engineered full-funnel PPC strategies (incorporating Search, Performance Max, Display, and Local Services Ads) tailored specifically to capture high-intent residential and commercial service leads. • Conversion Tracking Architecture: Built and audited sophisticated data tracking infrastructures using Google Tag Manager (GTM) and Google Analytics 4 (GA4), securing precise phone call, form-fill, and offline conversion tracking with absolute data integrity. • Account Audits & Restructuring: Performed comprehensive account audits to eliminate wasted ad spend, refine negative keyword matrices, restructure ad groups for optimal Quality Scores, and slash Cost Per Acquisition (CPA). • Continuous Optimization & Testing: Managed daily optimization routines, including bid adjustments (Smart Bidding: Target CPA/ROAS), audience targeting refinement, landing page relevancy checks, and aggressive A/B testing of ad copy. • Conversion-Focused Copywriting: Crafted persuasive, psychology-driven ad copy and asset groups optimized for maximum Click-Through Rates (CTR) and strong ad strength ratings. • Strategic Campaign Scaling: Successfully scaled monthly ad budgets by identifying high-yield opportunities, stabilizing the cost-per-lead (CPL) curve, and maximizing Return on Ad Spend (ROAS) for long-term business growth.

Google Ads Specialist | PPC Expert | Conversion Tracking | GA4 | GTM | Certified by Google

Fiverr • Freelance

Jan 2025 - Present • 1 yr 6 mos

⬤ 𝗛𝗼𝘄 𝗜 𝗮𝘀𝘀𝗶𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀: ➝ I structure Google Ads strategically ➝ Advanced Google Ads Bid Strategy Optimization ➝ Improve lead quality while reducing cost per lead ➝ Focus on high-intent search terms, remove irrelevant searches ➝ Match ad messaging with how local customers actually search. ➝ Optimize Google Ads campaigns regularly based on performance, not guesswork ➝ Build Google Ads focused on real customer intent, not traffic numbers. ➝ Write Google Ads ad copy that connects with the intent customers are actually searching for 📌If you want Google Ads that drive 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 instead of draining your budget, I can help you build and manage campaigns that make sense for your local market. ◆︎ (𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗙𝗼𝗰𝘂𝘀𝗲𝗱) ➝ 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗢𝗳𝗳𝗲𝗿: ⤷ PPC Campaign Setup & Management ⤷ Google Ads account Setup, Audit, and Restructuring ⤷ Create High-performing Google Ads campaigns (Search, Performance Max, Display) ⤷ Analyze Google Ads performance and provide actionable insights to scale results ⤷ High-Intent Keyword Research Strategy and search term control ⤷ Google Ads Bid optimization, scaling & performance reporting ⤷ Specific Location Targeting and extensions ⤷ High-Intent Google Ads Ad-Extensions Strategy ⤷ Ongoing Google Ads Campaign Management and Optimization ⤷ Data-driven Google Ads PPC strategies focused on ROI & lower CPA ◆ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 → Lead, Form, Purchase, and event tracking with Dynamic values (Google Tag Manager, Google Analytics, Enhanced Conversions)