EZEKIEL-SONA

Email Marketing CRM Automation Specialist

Klaviyo • Freelance

Sep 2021 - Present • 4 yrs 10 mos

As a CRM and Email Marketing Automation Specialist, I have helped businesses improve customer engagement, increase conversions, and build long-term customer relationships through strategic marketing automation. My expertise includes designing and implementing automated email campaigns, customer journeys, CRM customization, audience segmentation, lead nurturing, and sales funnel optimization using platforms such as Salesforce, Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and Shopify. Throughout my work, I have developed welcome series, abandoned cart recovery flows, post-purchase automations, win-back campaigns, newsletters, promotional campaigns, and customer retention strategies tailored to different industries, including eCommerce, SaaS, healthcare, manufacturing, real estate, financial services, beauty, fitness, and retail. I have also integrated CRM systems with Shopify and other business tools, created performance dashboards, monitored campaign analytics, and optimized workflows through A/B testing and data-driven improvements. My achievements include successfully building automated marketing systems that streamline customer communication, improve lead management, enhance customer experiences, and support sustainable business growth. I focus on creating scalable CRM solutions that reduce manual work while increasing marketing efficiency and return on investment. My commitment to quality, attention to detail, and client-focused approach enables me to deliver reliable, customized automation solutions that help businesses strengthen customer relationships, increase repeat purchases, and achieve measurable marketing results.