Fabiana Parra

Creative Project Manager

Elefante Blanco Studio • Fulltime

Jan 2023 - Present • 3 yrs 10 mos

Responsible for the comprehensive operation of the studio, balancing artistic vision with operational precision. I act as the strategic nexus between the client and the creative team, translating business needs into purposeful visual languages. My role merges the creative direction of awareness campaigns with the meticulous execution of brand design and corporate interior design. - Studio Management: Leadership of the workflow for the design and web teams. I serve as the face of the studio to the client, taking charge of establishing timelines, drafting budgets, and ensuring excellence and quality in every deliverable. - Brand Architecture: Extension of the visual identity into the habitable space. Drafting of floor plans, development of elevations and 3D modeling, curation of materials and finishes, and on-site supervision to ensure absolute fidelity between the projected design and the built environment. Leadership of Strategic Projects: - Conceptualization and materialization of a vintage objects brand into a fluid editorial visual system. I orchestrated its translation to the physical store, the digital ecosystem (Instagram, TikTok), e-commerce web design (Figma/Shopify), and collateral applications such as signage, vinyl decals, and interior design. - Comprehensive leadership in art direction and creativity for the launch of a new to-go gastronomic concept in Madrid focused on fresh pasta. The scope ranged from naming and branding to web development (Squarespace) and launch marketing campaigns in collaboration with press and influencers. I carried the brand's identity into the physical space, drafting floor plans, creating 3D models, selecting materials, and overseeing the proper execution of the construction work.

Creative Director & Founder

fabiring • ZZP

Dec 2013 - Mar 2024 • 10 yrs 3 mos

For a decade, I led my own independent creative practice, operating as a bridge between human vision and digital impact for clients across Latin America, the US, and Europe. My approach at Fabiring was not merely graphic, but anthropological: developing identities that breathe and evolve alongside their communities. As Creative Director, I managed comprehensive projects where marketing strategy and aesthetics merge to create brands with soul, specializing in the wellness, lifestyle, gastronomy, and influencer marketing sectors. - Creative Direction & Brand Strategy: Led the visual and conceptual narrative for personal brands and digital entrepreneurs, transforming abstract values into coherent, high-performance visual systems. Featured Projects: - Shine with Natasha (Strategy & Visual Communication): I have led the graphic development and art direction of the brand since its launch 5 years ago. My role has been to ensure flawless and evolving visual communication across all her platforms (Instagram, YouTube, Substack), consolidating an identity that is now a benchmark in the digital video marketing space. - Healthy Food Concept (Buenos Aires): 360° direction of the project, merging my background as an architect and designer. I spearheaded everything from naming and visual identity creation to interior design and the on-site supervision of the physical space, achieving an immersive brand experience that connects health with contemporary design. - Consultancy for Entrepreneurs: Developed brand strategies for leading profiles in personal growth and beauty, successfully executing product and service launches with an editorial aesthetic and a strong focus on digital marketing results.

Graphic Designer Ssr.

Naiades • Fulltime

Oct 2018 - Oct 2019 • 1 yr

In this agency, I consolidated my ability to orchestrate visual communication across multiple industries and formats, navigating from the rigor of the tech sector to the dynamism of consumer products and the materiality of corporate events. I served as a cross-functional asset within the team, articulating multi-channel campaigns and ensuring that each brand inhabited its spaces—both digital and physical—with absolute visual coherence. - Art Direction & Brand Experiences: Led the creative and art direction for the "Jornadas Educativas" (Educational Days) for the Éxito brand (Cuadernos Ledesma). I conceptualized the event's comprehensive identity and oversaw its rollout across all touchpoints, generating a cohesive spatial and graphic narrative. - B2B Corporate Branding (IT Sector): Managed visual development for global technology leaders such as Fortinet, NetApp, and Westcon. I translated complex brand guidelines into corporate communication ecosystems (newsletters, promotional materials), striking a balance between technical precision and visual appeal. - Digital Marketing & Social Media: Executed strategic visual planning for Ledesma’s paper and sustainability brand ecosystem (Resmas Autor, Cuadernos Autor, LedesmaNAT), directing the design toward product positioning and brand awareness across digital platforms. - Spatial Design for Events: Collaborated directly with the production department to materialize brand identities within physical environments. I developed graphic proposals ranging from web interface design and save the dates to the application of large-format graphics and scenography for corporate events. - Editorial Design: Led the monthly layout and editorial design for the specialized digital magazine of the SLTC (Latin American Society of Rubber Technology), blending informational rigor with sustained visual fluidity over time.