Fahad Raza

Amazon PPC Manager

BrandGate US • Fulltime

Oct 2025 - Present • 9 mos

• Partnered closely with the Brand Manager to improve overall business performance across Advertising, Offers, Listings and Store Optimization • Led profit-focused Amazon advertising for Beauty & Supplement brands, with a strong emphasis on TACoS and net profitability • Scaled products through data-driven PPC strategies, balancing ranking growth with margin protection • Conducted competitive and niche diagnostics to guide scaling, bid strategies, and launch decisions • Aligned ad spend with inventory planning to avoid over-scaling and stock-related losses

Amazon PPC Manager

SkyDerz • Fulltime

Jul 2022 - Jul 2025 • 3 yrs

Proven record of establishing 15+ brands in the competitive USA market, and collaborate with 30+ to grow their sales strategically. • Proficient in navigating gated and ungated categories on Amazon • Excel in product selection, sourcing, brand registry, and listing creation and optimization • Expertise in efficient shipment planning and leveraging Amazon PPC strategies • Achieved impressive 3x increase in sales through collaborative efforts with 30+ brands • Expertise to utilizing flat files for listing creation, merging, and optimizing advertising campaigns • Skilled in bid management, placements optimization, and day parting for campaign success • Well versed in harnessing powerful brand registry tools like Search Query Performance • Utilize Manage Experiment Dashboard for crafting top-notch listings according to niche trends • Stay up-to-date to industry trends and regularly conduct competitor analysis to stand out from the crowd

Portfolio Manager

Shark Advertising • Parttime

Sep 2024 - Dec 2024 • 3 mos

• Managed 7-figure revenue accounts with catalogs exceeding 50 SKUs. • Conducted brand audits, developed strategies and implemented effective solutions. • Improved client retention by exceeding expectations through strategic communication and reporting. • Optimized discoverability using advanced ranking and keyword strategies.