Tressa Shirley

UGC Creator and Short Form Video Strategist

Faith Fueled Studios • ZZP

Dec 2025 - Present • 10 mos

• Created high converting short form videos for TikTok, Instagram Reels, and Facebook for digital products, lifestyle brands, and personal brands • Scripted, filmed, and edited UGC style videos designed to drive clicks, leads, and sales • Developed authentic, story driven content that builds trust and boosts engagement • Produced testimonial, demo, and lifestyle videos for ad and organic use • Helped brands increase visibility and conversions through relatable on camera content • Managed full content workflow including concept, filming, editing, captions, and delivery • Worked with creators and small businesses to improve their social media presence through strategic video

Digital Marketing and Network Marketing Consultant

Tressa R Shirley • ZZP

Oct 2013 - Present • 13 yrs

• Built and grew multiple online income streams using organic social media marketing • Generated leads and sales through short form video, reels, and relationship based marketing • Developed and followed compliant, ethical marketing systems focused on trust and transparency • Created daily content designed to attract, not chase, potential customers • Trained and supported new partners on how to brand themselves, post consistently, and convert leads • Used storytelling and lifestyle based content to build credibility and audience loyalty • Implemented automated funnels and follow up systems to create predictable sales • Helped others replace or supplement their income while working from home