
Faizan Kanera
Social Media Marketing Specialist

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Werkervaring
Social Media Marketing Specialist
Yasir Shabbir • Fulltime
Feb 2025 - Present • 1 yr 7 mos
As a Social Media Marketing Specialist at Yasir Shabbir, I am responsible for planning, managing, and executing social media strategies that help grow the brand's online presence and connect with the right audience. My day-to-day work involves creating and scheduling content across Facebook and Instagram, running targeted campaigns, and monitoring performance to continuously improve results. Key responsibilities and achievements include: Planning and managing social media content calendars to ensure consistent, on-brand posting across platforms. Creating engaging content strategies tailored to the target audience, focusing on both organic growth and paid promotion. Running Facebook & Instagram marketing campaigns, including basic ad setup using Google & Meta Ads to reach potential customers effectively. Conducting competitor research to identify market trends, content gaps, and opportunities to differentiate the brand. Performing SEO & keyword research to support content marketing efforts and improve discoverability. Monitoring engagement, reach, and campaign performance, then adjusting strategies based on data to maximize ROI. Collaborating closely with the team to align social media efforts with overall business and marketing goals. Building and maintaining a strong, consistent brand voice across all social media channels. Through this role, I have strengthened my hands-on skills in social media management, digital advertising, content strategy, and audience engagement — all while learning to adapt quickly to platform changes and evolving marketing trends. I take pride in delivering measurable value, whether that means increased engagement, better brand visibility, or stronger connections between the business and its customers. This experience has been a major part of my journey as a digital marketing freelancer, giving me practical, real-world exposure that complements what I've learned through self-study and training. I continue to apply these skills to help