Farhan S

Etsy, Shopify and Amazon Store Optimization & Ads Specialist

Appzivo

Nov 2021 - Dec 2025 • 4 yrs 1 mo

Delivered comprehensive Etsy, Shopify and Amazon store optimization, SEO, and Etsy Ads strategies for businesses across multiple product categories, including physical products, digital downloads, and print-on-demand (POD). Key responsibilities included: Conducted detailed Etsy store audits covering SEO structure, listing quality, pricing, branding, and buyer journey Optimized titles, tags, descriptions, and attributes for physical, digital, and POD listings using high-intent buyer keywords Planned and managed monthly Etsy Ads budgets, focusing on profitable spend allocation and ROAS improvement Scaled best-performing listings while pausing or restructuring low-converting products Improved conversion rates through buyer-psychology-driven listing optimization and offer positioning Implemented SEO strategies tailored to different product types, including instant digital downloads and POD fulfillment models Developed Instagram and external traffic strategies to support Etsy Ads and organic ranking Optimized product positioning for gifting, seasonal demand, trends, and evergreen products Created scalable optimization frameworks for weekly performance tracking and continuous growth Industries & Product Types Supported: Fashion & apparel, handmade goods, digital downloads (printables, planners, templates), print-on-demand products, lifestyle items, gifts, and creative businesses on Etsy.