Fari

Freelance UI & Social Media Designer

LuxeWrist (luxewrist.com) • Freelance

Aug 2025 - Present • 10 mos

Working as a freelance designer for LuxeWrist, a luxury e-commerce brand. Responsible for creating high-conversion social media ad creatives, email campaign designs, and UI visuals aligned with brand identity. Collaborated with marketing teams to design assets for promotions, product launches, and email flows. Focused on visual consistency, performance-oriented layouts, and premium presentation.

UI/UX & Brand Designer (Freelance)

Glowx.pk • Freelance

Jun 2025 - Present • 1 yr

Worked as a freelance UI/UX and Brand Designer for Glowx.pk, a skincare brand. Handled complete brand design including product packaging, website UI, product visuals, and Meta ad creatives. Designed conversion-focused ad creatives and digital assets aligned with brand identity and performance marketing goals. Delivered end-to-end visual solutions covering branding, e-commerce UI, and social media advertising.

Senior UI/UX Designer (E-commerce & Product Design)

Makeuptale.com • Fulltime

May 2024 - Present • 2 yrs 1 mo

Worked as a UI/UX Designer for MakeupTale, a beauty e-commerce brand. Responsible for designing the complete website UI, product listing layouts, and visual structure focused on usability and conversion. Designed product presentation systems, page layouts, and supporting social media visuals to ensure brand consistency across digital touchpoints. Collaborated closely with the brand team to improve user flow, product visibility, and overall shopping experience.