
Farrukh N
Senior Marketing and Merchandising Professional
Skills

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Portfolio
Werkervaring
Manager Marketing & Merchandising
MKT Works • Fulltime
Sep 2026 - Present • 1 mo
Spearheaded integrated marketing and merchandising functions across Yarn, home textiles, apparel, and cleaning mops, contributing to a 20% increase in export sales and strengthening MK Tex footprint in Europe, North America, and the Middle East. • Designed and executed export-focused marketing campaigns from market research insights, unlocking entry into 3 new international markets and enhancing long-term buyer retention by 18%. • Directed cross-functional teams in product development, sourcing, and merchandising, reducing lead times by 20% while ensuring compliance with buyer specifications and on-time shipments. • Cultivated high-value buyer and supplier networks, improving material cost efficiency by 12% through strategic negotiations and promoting sustainable production practices, boosting brand credibility with global partners.
Manager, Sales & Marketing and Product Sourcing
AMS • Freelance
May 2024 - Aug 2026 • 2 yrs 3 mos
• Directed end-to-end catalogue management, ensuring 100% data accuracy across product listings, pricing, and promotional details for diverse FMCG and apparel product lines. • Led product development and sourcing initiatives by identifying suppliers, negotiating costs, and aligning material quality and delivery timelines with brand and market requirements. • Partnered with cross-functional teams in merchandising, marketing, and finance to plan seasonal product launches. • Optimized sourcing and supplier performance through regular audits, cost analysis, and workflow standardization, achieving consistent quality improvement and cost savings across SKUs. • Analyzed market trends and consumer insights to support assortment planning and SKU rationalization.
Senior Manager Marketing and Merchandising cum Product Sourcing
SSL • Fulltime
Feb 2022 - Apr 2024 • 2 yrs 2 mos
• Spearheaded integrated marketing and merchandising functions across FMCG, home textiles, apparel, and denim, contributing to a 22% increase in export sales and strengthening Siddiqsons' footprint in Europe, North America, and the Middle East. • Designed and executed export-focused marketing campaigns from market research insights, unlocking entry into 3 new international markets and enhancing long-term buyer retention by 18%. • Directed cross-functional teams in product development, sourcing, and merchandising, reducing lead times by 15% while ensuring compliance with buyer specifications and on-time shipments. • Cultivated high-value buyer and supplier networks, improving material cost efficiency by 12% through strategic negotiations and promoting sustainable production practices, boosting brand credibility.