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Fiverr Pro
Nederlands
$
USD
Fernando R
@ferubio_123
Marketing Trade Marketing Retail
Mexico
Spaans, Engels
Over mij
✌🏻 Hi, I’m Fernando! Strategic Marketing/Trade Expert 📈
With over 8 years of experience working with global brands like Nivea, Natura, and Mustela, I help businesses maximize sales through data-driven omnichannel campaigns. My focus isn't just on "looking good"—it's on delivering measurable results.
🎯 How I can help you:*End-to-End Execution: Omnichannel management from concept to performance tracking.*Market Insights: Transforming raw data into actionable, high-impact sales strategies.*Growth Strategy: Driving acquisition and loyalty through the shopper’s journey.
Skills
Fernando R
offline •
Bekijk mijn diensten
Omnichannel strategie
I will be your expert omnichannel marketing agency
Werkervaring
Sr. Retail Marketing and Commercial Analyst
Natura Brasil • Fulltime
Jan 2023 - Jul 2025 • 2 yrs 6 mos
Design and implementation of commercial campaigns by seasonality, aimed at meeting sales objectives, margin, forecast, and KPIs aligned with market trends. +12% vs target YTD and vs LY +32%-24 sell out Data-driven approach (share of category, sell-out, inventory, CRM) to generate insights and define actionables. +3% in perfume and +5% in body vs target SOC 24 Management of marketing and VM activations (ATL, BTL, e-commerce), with a focus on maximizing ROI and monitoring the competitive environment (macro and micro). Development and implementation of product launches. Operational supervision of Sales Force (stores and pop-up stores) - 90 people. Managed/ Proficient in Rappi, SAP, Core, Netzen, and Getin
In Store Excellence Coordinator - Trade Marketing
Beiersdorf • Fulltime
Jan 2022 - Jul 2022 • 6 mos
Development and measurement of the Cosmetics line for Nivea Mexico. Measured the 4 P's (product, price, promotion, and place) strategy. Managed/Proficient in (TRAX, WTS, and QlickView). Analysis and development of execution reports for the follow-up of total company initiatives and post mortem "KPI tracking". Analysis of sell-out, sell-in by retail. Developed and executed initiatives for the field team
Trade Marketing Coordinator
Expanscience Mustela • Fulltime
Jan 2017 - Dec 2020 • 3 yrs 11 mos
Development and implementation of strategies based on commercial and marketing needs to increase sell-out at the point of sale - SOS 30% in baby products self service- 19. Creation of custom inbound/outbound strategies for sales channels (self-service, departmental, and pharmacy). Management of the merchandisers and derma-advisers nationwide (100 people). Development of product launch. Handling of CRM for KPI measurement. Creation of Point of Sale (POS) material. Development and analysis of Budget, ROI, Forecast. Coordination and execution of promotional events - +12% sell-out vs LY expo bebe- 19.
