Franco A

Lead Frontend Developer & Performance Specialist

The Code Luthier • Freelance

Dec 2025 - Present • 5 mos

As The Code Luthier, I bridge the gap between military-grade precision and digital craftsmanship. With a background in the Air Force, I don't just "build" websites; I fine-tune high-performance digital instruments. My focus is the complete rejection of bloated page builders (Elementor/Divi) in favor of Clean Code, Native Gutenberg, and Modern Frameworks (Next.js/React). I am obsessed with Core Web Vitals, consistently delivering scores of 90+ on Lighthouse to ensure maximum SEO impact and user retention. Key Achievements & Workflow: Technical Refactoring: Successfully migrated legacy WordPress sites to Blocksy + Gutenberg, reducing load times by over 60%. AI Integration: Developed dynamic environments for Tech/SaaS startups (e.g., Sonora Lab), integrating Google Gemini for advanced AI-driven UX. Bespoke E-commerce: Engineered high-conversion stores (Estilo Indi) with a focus on minimalist design and instant mobile performance. Military Precision: 100% deadline compliance and meticulous code documentation. I specialize in helping startups and SaaS companies rebuild their structural foundations without losing SEO authority. If your site is slow, it’s out of tune. Let’s calibrate it for peak performance.

Web Performance Consultant & Developer | Estilo Indi

Estilo Indi • ZZP

Oct 2025 - Dec 2025 • 2 mos

I engineered the digital infrastructure for Estilo Indi, a boutique independent design store, focusing on professionalizing their online presence and maximizing conversion rates through technical excellence. Key Project Contributions: High-Performance Migration: Rebuilt the store’s foundation using a lean stack (WordPress + Blocksy + Gutenberg), moving away from heavy page builders to prioritize mobile loading speeds. Minimalist UX/UI: Curated a refined visual interface that reflects the brand’s artisanal identity, ensuring a frictionless, clutter-free shopping experience. Technical Results: Achieved 90+ Core Web Vitals scores, optimizing images and script delivery to ensure the site remains lightning-fast, even on slower mobile networks. Maintainability: Provided a clean, scalable WordPress backend that allows the owner to manage inventory effortlessly without compromising site performance or structure. 🎻 Luthier’s Tip for the Portfolio: When you upload this to your portfolio, use a caption like: "A fusion of minimalist aesthetics and high-end performance. Built for an independent design brand that needed a fast, reliable, and beautiful e-commerce solution."