Florence D

Website Designer & Website Optimization Specialist

Freelance • ZZP

Jul 2020 - Present • 6 yrs 3 mos

I help businesses turn underperforming websites into clear, functional, and professional online experiences. My work goes beyond choosing colors and arranging sections; I focus on how visitors navigate a website, understand an offer, and take the next step. My services include website design, redesign, page customization, mobile responsiveness, layout improvements, navigation adjustments, and troubleshooting website issues. I also help businesses improve their online stores, organize service pages, refine calls to action, and create consistent visual experiences that reflect their brand. I pay attention to the details that can make a website difficult to use, including confusing page structures, inconsistent spacing, broken elements, and layouts that do not display properly across devices. My approach combines thoughtful design with practical functionality, ensuring that the website serves both the business owner and the people visiting it. I work with clients to understand their goals before recommending suitable design solutions. Whether you need a new website, a redesign of an existing one, or targeted improvements to specific pages, I aim to deliver work that is purposeful, easy to navigate, and aligned with your business identity. My priority is to help clients build a stronger online presence through websites that communicate clearly, create confidence, and give visitors a better experience.