Francisco S
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marketing coordinator
Sofitel Mexico Reforma • Fulltime
Jan 2025 - Present • 1 yr 8 mos
I formulated communication, marketing, and public relations strategies aimed at enhancing Sofitel's positioning within the luxury and hospitality sector. I orchestrated photoshoots, digital campaigns, and partnerships with influencers and media, merging French aesthetics with a modern Mexican flair. I collaborated with design, public relations, and advertising agencies, overseeing creative outputs and ensuring visual coherence and brand narrative. I managed the digital content strategy for the hotel's food and beverage outlets, enhancing their organic visibility on social media. I participated in the planning and execution of special events, activations, and immersive experiences that combined art, gastronomy, and lifestyle.