Freya Dawson

Showit Website Designer & Shopify Specialist

Self employed / Freelance • Freelance

Dec 2022 - Present • 3 yrs 9 mos

I started my career in web design with a simple goal: to help businesses turn their ideas into professional online experiences that attract attention, build trust, and generate results. Through hands-on projects and continuous learning, I developed my skills across website design, ecommerce, user experience, and conversion-focused optimization. As my experience grew, I specialized in Showit and Shopify, focusing on custom Showit websites, Shopify Buy Button integrations, ecommerce functionality, blog customization, landing pages, and responsive website experiences. I have worked with coaches, creators, photographers, podcasters, bloggers, entrepreneurs, and growing brands to create websites that reflect their identity while making it easier for visitors to understand, trust, and take action. A major achievement in my journey has been combining Showit's creative design flexibility with Shopify's powerful ecommerce capabilities. This specialization allows me to create branded websites that don't force businesses to choose between beautiful design and practical ecommerce functionality. I continue to improve my craft by researching new tools, studying ecommerce and conversion strategies, and applying what I learn to real projects. Every project is an opportunity to create something more strategic, user-friendly, and effective. My focus today is helping businesses build digital experiences that are not only visually impressive, but also designed with their customers and business goals in mind.