
Freya Hartley
EMAIL MARKETING EXPERT
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Email newsletter
Upwork • Freelance
Apr 2026 - Present • 1 mo
This email newsletter and transactional email project was completed by Freya hartley for a growing online business using Customer.io to improve communication, engagement, and user experience. The client struggled with inconsistent newsletters and poorly structured transactional emails, leading to low engagement and missed opportunities to connect with users at key moments. I was brought in to optimize both their newsletter strategy and transactional email system for better performance and clarity. After reviewing their setup in Customer.io, I identified gaps in content structure, personalization, and event-based messaging that were affecting user engagement. What I Did: • Designed and optimized email newsletters for better readability and engagement • Set up and improved transactional emails (order confirmations, welcome emails, alerts) • Implemented event-based triggers inside Customer.io • Personalized email content based on user behavior and data • Improved email layout, copy, and call-to-action placement • Tested and optimized deliverability and performance Results: • Increased newsletter open and click-through rates • Improved user engagement with transactional emails • More timely and relevant communication with users • Better user experience across key customer touchpoints • Stronger brand consistency in all outgoing emails Outcome: The client now has a structured and reliable email system in Customer.io, combining engaging newsletters with effective transactional emails that keep users informed, engaged, and more likely to take action.