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Nederlands
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Gayashan
@gayashaann
Lead Operations
Sri Lanka
Singalees, Engels
Over mij
I’m a multidisciplinary professional passionate about turning challenges into opportunities and ideas into action. With expertise spanning Operations, Product Strategy, and Content/Media, I thrive at the intersection of strategy and execution — making things work efficiently, creatively, and impactfully.
Skills
Gayashan
offline •
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Carrièreadvies
I will help you gain clarity and take control of your career path
Werkervaring
Product Manager - Large Screen Business | Dialog Television
Dialog Axiata PLC • Fulltime
Dec 2024 - Nov 2025 • 11 mos
📦 Product & Campaign Execution - Launched new subscription-based channel packs, including the Genre Pack for Rs. 699/-, tailored to audience viewing preferences. - Coordinated internal communications and promotional planning for the launch of MTV 90s and Jaya Channels on Dialog TV. Leading the local campaign strategy and execution to support channel visibility and audience engagement. 📊 Revenue & Performance Management - Developed a daily revenue tracking system to monitor channel activations, enabling improved visibility on sales trends and campaign effectiveness. - Leading the PrP and PoP revenue cleansing project to resolve billing inconsistencies and ensure clean financial reporting. 🗓️ Event-Based Promotions - Played a key role in planning and executing MARCOMS for major televised events, including the Oscars 2025, BAFTA Awards 2025, Dialog Schools Big Match Season 2025, Dialog Schools Rugby Knockouts 2025, and the Met Gala 2025. - Oversaw full-cycle promotion for seasonal packs like the "Avurudu All Channel Pack" and "IPL Channel Pack", from ideation to closure. 📡 Channel & Partner Management - Managed the process of channel discontinuation following the broadcast termination of VH1, Comedy Central, and Star Life, including internal alignment and customer communication. - Maintained regular communication with international channel partners such as Cinemaworld, BBC, Discovery, JioStar, Sony, HITS, and Rock Entertainment to coordinate promo content, share viewership data, and discuss content planning to avoid duplication. - Supported contract negotiations by reviewing legal documents and supplying relevant channel performance and strategic data.
ThePapare
Fulltime • 2 yrs 7 mos
Product Manager - General Content (Interim)
Sep 2023 - Dec 2024 • 1 yr 3 mos
🎯 Stakeholder Engagement & Relationship Management - Acted as the key liaison for all internal and external stakeholders, ensuring continuous alignment between project goals and stakeholder expectations. - Built and maintained strong relationships with partners such as Internal Divisions, DIMO, MAS, DBS, and DBN, delivering high service quality across initiatives. 📈 Revenue Ownership & Strategic Planning - Held direct responsibility for achieving revenue targets tied to general content and production-based services. - Developed and executed strategic plans to maximize monetization opportunities across events and branded content partnerships. - Identified high-value projects, optimized pricing strategies, and aligned production capabilities to meet commercial goals. 🛠 Project & Production Management - Planned, executed, and supervised content production initiatives—spanning photography, live broadcasts, and multimedia—for high-profile events including Dialog Awards, Customer Satisfaction Week, Service from Heart events, and cultural festivals such as Vesak, Thai Pongal, Avurudu, and Christmas. - Led cross-department coordination with photography, live production, technical, and operations teams to ensure seamless project delivery. 📋 Documentation & Operational Oversight - Managed comprehensive project documentation, including quotations, invoices, stakeholder communication records, and production logs. - Generated detailed reports to track project status, revenue performance, expenses, and client feedback for continuous improvement.
Strategy and Performance Manager
Aug 2023 - Dec 2024 • 1 yr 4 mos
📊 Financial Planning & Performance Management - Developed and implemented a systematic framework for collecting and consolidating revenue and cost data across ThePapare operations. - Maintained full ownership of ThePapare’s 2024 Profit & Loss records, including all supporting documentation and audit trails. - Tracked monthly revenue and cost targets (MoM), proactively alerting stakeholders to ensure adherence to annual financial goals. - Successfully maintained and presented documentation that verified achievement of annual financial targets. - Generated comprehensive financial reports (daily, monthly, and quarterly) for senior leadership and C-level stakeholders. 📈 Strategic Analysis & Stakeholder Engagement - Collaborated with cross-functional internal teams and external stakeholders to gather insights, feedback, and data for strategic planning. - Conducted in-depth financial analysis to identify opportunities for cost optimization and revenue growth. - Evaluated performance metrics and KPIs to assess the effectiveness of current strategies and inform data-driven decision-making. 💼 Operational Oversight & Team Coordination - Managed end-to-end salary preparation and monitoring for both full-time and part-time staff, ensuring timely and accurate payroll processing. - Held 100% accountability for revenue and cost line items for the 2024 financial year, ensuring data integrity and alignment with strategic objectives. 📉 Data & Dashboard Development - Played a key role in the development of revenue performance dashboards by designing wireframes, defining key charts, and leading User Acceptance Testing (UAT) to ensure successful deployment.
