george

AI UGC Video Ad Creator | TikTok Shop & Meta Ads

Self employed / Freelance • ZZP

Apr 2026 - Present • 6 mos

Created AI-generated UGC-style video ads for a skincare/eCommerce brand selling through TikTok Shop and Meta. Turned short creative briefs containing winning hook angles, pacing notes, competitor ad references, and approved product claims into 15–30 second vertical video advertisements designed to feel native to TikTok and social media rather than like traditional polished commercials. Handled the full creative execution from brief interpretation through AI avatar/video generation, voice performance, product integration, captions, text overlays, pacing, sound design, CTA placement, and final editing. Built hook-first openings designed to capture attention within the first 1–2 seconds while maintaining a natural UGC presentation throughout the video. Worked from reference ads and structured briefs instead of requiring a full script, translating beat notes and creative direction into visual sequences and spoken delivery. Produced alternate hook/opening variations when required so different creative angles could be tested without rebuilding the entire advertisement. Focused heavily on AI realism, including natural avatar performance, believable voice delivery, clean lip synchronization, realistic product presentation, readable captions, and social-native pacing. Used AI video and avatar platforms such as HeyGen, Arcads, Captions, Sora, Runway, or comparable tools depending on the creative requirement. Managed production with a quality-control workflow covering hook execution, claim accuracy, product representation, caption readability, audio balance, aspect ratio, duration, CTA accuracy, and final export quality. The project supported a repeatable creative-production workflow where research-backed advertising concepts could be converted into finished short-form creatives ready for TikTok Shop and Meta testing. Core skills: AI UGC Video, AI Video Generation, UGC Ads, TikTok Ads, TikTok Shop, Meta Ads, Short-Form Video Ads, Skincare Product Ads, eCommerce Video Ads

AI UGC Video Ad Creator | Skincare & Beauty

Self Employed • ZZP

Apr 2026 - Present • 6 mos

Created short-form AI UGC advertisements for skincare and beauty brands, transforming written creative briefs, competitor references, winning hook angles, pacing notes, product claims, and CTAs into finished vertical video ads. Produced 15–30 second social creatives designed for TikTok Shop, TikTok Ads, Instagram Reels, and Meta advertising. Focused on strong first-second hooks, natural AI avatar performances, realistic product presentation, clean captions, text overlays, sound design, and fast-paced editing. Built variations of hooks and openings for creative testing while maintaining the same core product message. Used AI video generation, AI avatars, voice generation, and professional post-production workflows to create ads that feel native to social platforms rather than obviously AI-generated. Skills: AI UGC, AI Video Ads, TikTok Shop Ads, Skincare Ads, Beauty Ads, Product Video Ads, AI Avatars, Short-Form Video, Video Editing, Creative Testing